The research tells us that younger people are more likely to focus on how healthy they look – from white teeth to appearance – while older generations prioritise how healthy they feel.
The majority (62%) of 18–30-year-olds prioritise their visible health, and just 18% regularly think about their gum health. Data shows that we often overlook the habits that protect our long-term health until later in life, as 71% of over 40s say how their body functions matters more to them than its appearance [1].