• 40% of women will develop gingivitis sometime during their pregnancy
  • 30% of first time mothers are neglecting their teeth after pregnancy
  • 15% of Brits will ignore toothache instead of visiting the dentist
  • Over half of us (52%) would not seek help from a professional for bad breath, tooth ache and headaches 

Research conducted by TePe, the Swedish manufacturer of interdental brushes, revealed that Brits are ignoring niggling health issues, despite the impact it can have on their quality of life. 3 in 10 of us would put up with a persistent headache for over a week and over half (52%) would not seek medical help for persistent bad breath. Perhaps most interesting is that a third of new mothers are neglecting their teeth and oral care regime as they adapt to their new lives of raising a child. 

Clinical Education Manager for TePe, Elaine Tilling said: “Practicing good oral hygiene after pregnancy is extremely important to maintain good overall health. It’s an excellent time to enhance what you’re doing in terms of your oral health as you begin to focus on the health of your baby, which is an added incentive.” 

The new research also reveals that ¼ of women will develop gingivitis at some point during their pregnancy. 

Elaine Tilling further adds: “Women must be extra vigilant with regards to their oral care routine during pregnancy as they also become more prone to systemic inflammation due to their enhanced response to hormones. Women are advised to take up free dental care in the first trimester because of pregnancy gingivitis, so upping your oral care regime to avoid infection is very important”. 

What does a good oral care routine look during pregnancy? 

  • Gently brushing for 2 minutes with a fluoride toothpaste
  • Cleaning interdentally with either interdental brushes or floss (choice based on preference or the advice of a dental professional)
  • Regular visits to the dentist – free dental care is provided during this time so make the most of it!
  • Using a fluoridated mouthwash after morning sickness to help prevent enamel erosion


Research: Research conducted by Censuswide on behalf of INNOVO. Surveying 2,083 general consumers, 17th -19th May 2017– unless otherwise marked, all research relates to this reference.
*Reference for marked research: OnePoll, 2,000 respondents, British women [March 2017].